The manufacturers of the baby care products know that the success of their products would largely hinge upon the trust and confidence reposed by the young mothers in their products. The companies would therefore go to any lengths to please the mothers. One such gesture is sending free baby stuff by mail to the young mothers. This is also a clever marketing free baby stuff by mail strategy that would help the companies achieve two objectives at the same time. This exercise would serve as a goodwill gesture and the moms would be immensely pleased to receive free samples for their babies from a reputed manufacturer. At the same time the manufacturer would get excellent feed back from the mothers on the free baby stuff by mail. The mothers would use the products for their babies and would register their honest comments in the questionnaire. The companies expect the moms to express their honest and unbiased opinion regarding the products. Valuable suggestions from the moms regarding any alteration to a product are always welcome by the manufacturers. The feedback and suggestions would help a company fine tune its marketing strategy or make suitable changes to a new product. The altered product would meet the expectations of al moms when it is launched into the market.